The precipitous decline of rare earth prices since September seems to, at least temporarily, have put a damper on the hype that had been building over the past few years. The relative calm provides a good opportunity to reflect on the recent evolution of the rare earth element (REE) industry and, as I see it, some prevailing misconceptions that have been driving the industry since 2009.
Background: Enter Investors and the Media
REE's entrance into the investment community's spotlight brought with it previously unthinkable levels of media coverage. What was once a colloquial industry quickly became the topic for resource investors, as the drastic cuts to China's rare earth export quotas caught the attention of not only business reports, but also political analysts and technology reports. Even National Geographic couldn't turn away from the story of REEs, which formed a 'perfect storm' of high trending news topics: geopolitical confrontation, China, national defense and green technologies, energy dependency and, of course, investment opportunities.
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Chart c/o Metal-Pages.com |
Unfortunately, the sudden influx of interest in REEs created a void of persons with expertise in the elements themselves. Global production having, in effect, completely moved to China during the three decades prior, few in the West were knowledgeable of both the production (supply) and end-uses (demand) to effectively comment on and analyze the developments. The media was left wonting for information and, so, turned to any individuals and companies with involvement in the industry; traders, investors and exploration and development companies.
The major problem with this was that the vast majority of players within these groups had vested interests in promoting the demand potential for REEs, as well as the supply side risks of Chinese REEs. There was - and continues to be - little incentive to dispel sensational reports that China will cut off all supply of REEs to the West or that REEs are the battlefield for a geopolitical war over green technologies.
The herd of investors and commentators has grown daily over the past two years, while the few balanced analyses produced during this time have been lost amongst more alluring headlines calling for REE stockpiles, national REE 'strategies', subsidies for domestic production and REE self-sufficiency; common nationalistic responses that have been seen in other resource industries suffering from supply shocks, but which have been proven more or less ineffective in actually impacting long-term supply constraints.